Mobile marketing is often misunderstood. I’ve heard several people bring it up in the context of “I want to start using mobile marketing,” or “How can we make mobile marketing work for this client?” Comments like these are confusing to the savvy marketer. To me, it’s like saying, “I’d like to start using the Internet.” [...]
Archive for the ‘Emerging Media’ Category
*mobile mayhem
Posted in Emerging Media on December 18th | Leave a Comment »
*ask your doctor
Posted in Emerging Media on December 17th | Leave a Comment »
I work for an advertising agency whose niche is hospital communications. Not surprising, my company (and I) would argue that healthcare marketing not only drives patient volume but can be beneficial in educating the community.
I do recognize, though, that there are also risks associated with sharing health-related information with the general consumer, and they center [...]
*disguised marketing
Posted in Emerging Media on December 16th | Leave a Comment »
When did advertising become the drunken uncle that nobody wants to invite over for the holidays?
As marketers, we are trying everything from hats and make-up, to the Groucho Marx Glasses, to get advertising back in good graces of consumers.
Think about it…we utilize everything from advertorials to blogs (CEO blogs), and advergaming to crowdsourcing, to try [...]
*online shopping tastes good
Posted in Emerging Media on December 15th | Leave a Comment »
Textbooks, DVDs and shoes are all items I regularly buy online. But food? Until a recent conversation with a coworker, the thought had never crossed my mind. So, I decided to do a little research on this mom’s “savior,” www.peapod.com, an online grocer.
My findings:
The roles of brand names and packaging are very different [...]
*lovely day for a guinness
Posted in Emerging Media on December 13th | Leave a Comment »
Mobile marketing? Annoying. Bar promotions? Delightful. Mixing the two? Well, if you’re the winner of the St. Patrick’s Day trip to Ireland, that’s a pretty sweet cocktail.
I have always disliked receiving text messages from advertisers. Not only are they intrusive, but my cell phone provider used to charge me for this unsolicited communication.
However, on my [...]
*avoid this place
Posted in Emerging Media on December 12th | Leave a Comment »
Movie reviews. Hotel reviews. Electronics reviews. It seems you cannot make a decision on anything these days without finding out what others think about it first. It’s no wonder these Internet communities—where Web users can be influenced positively or negatively—are about as successful as word-of-mouth in driving sales for a particular product or service. Nevertheless, [...]
*cruel intentions
Posted in Emerging Media on December 11th | Leave a Comment »
I joined the ever-popular social networking site Facebook in 2005, back when “Facebook stalking” was a common phrase that meant you spent hours scanning the page (and pictures) of the cute girl that sat next to you in Marketing 101. Since, Facebook, the company, has become the stalker. No longer must you peruse her page [...]
*the minority report
Posted in Emerging Media on December 10th | Leave a Comment »
Author Anais Nin was quoted as saying, “We don’t see things as they are. We see them as we are.” Each culture has its own values, traditions and perceptions of what is right or wrong, appropriate or inappropriate, in different situational and cultural contexts. Globalization is sweeping nations and spurring a significant international economy. [...]
*dangers lurks
Posted in Emerging Media on December 2nd | Leave a Comment »
When we fear that violence on television and in video games is causing rage and violent behaviors among our children, we add ratings to prevent kids from taking part in activities not suited for their age.
When drivers are getting into accidents while talking and text messaging on their cell phones, we outlaw cell [...]
*the ultimate ceo blog
Posted in Emerging Media on November 16th | Leave a Comment »
CEO Blogs have become popular for many organizations as they provide an outlet for public relations messages and a direct connection to investors and other interested publics.
From the beginning of the 2008 presidential campaign it was obvious that this election hat the potential to be historic. This election would not only be historic because [...]
