Whether we’re ready for it or not, new media is quickly changing the landscape of marketing. There was a time, not so long ago when there were very few vehicles to carry a message. Today, because of the high volume of outlets available information can be, in a sense, personalized. This personalization not only increases [...]
Archive for October, 2008
*integrate or die
Posted in Emerging Media on October 28th | 1 Comment »
*send to a friend…duh
Posted in Emerging Media on October 27th | Leave a Comment »
Marvin Gaye heard it through the grapevine, while REO Speedwagon heard if from a friend, who heard it from a friend. These songs point out what you already know – social networking and social marketing (word of mouth – WOM) are not new concepts, but their prevalence and impact has accelerated in recent years due [...]
